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Hi, I'm Erika, aka EB

I help women build businesses that feel like theirs - on their terms, with support that actually works.

Before this? I spent 20+ years as a corporate meeting planner - and I learned the hard way that looking successful on the outside means nothing if you’re burned out on the inside.

I started as a corporate meeting planner - a job I loved. I thrived on logistics, travel, making magic happen behind the scenes. I worked with Fortune 500s, ran international conferences, and know how to get *ish done.

But like so many women, I eventually traded the paycheck and the burnout for entrepreneurship.

I took everything I learned (the hard way) and turned it into something new. A model. A mission. A business that helps other women build what *they* want - without losing themselves along the way.

My work is rooted in the Aught Model of Success - a simple but powerful framework that helps women define success for themselves, set boundaries that support their vision and find the community they need to make it happen.

The Burnout That Changed Everything

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I grew my first company, Biddix Meetings & Events, into a seven-figure agency over the course of 6 years - including a global pandemic. It looked like success.  

But inside?

I was exhausted, out of alignment in all the ways, and constantly sacrificing my life (and my family) to serve the business.

That version of "success" nearly broke me - and it was a turning point.

I realized I didn't want to build like this anymore.

You don't have to do entrepreneurship alone

Collaboration beats competition every time

Support doesn't have to be fluffy

You get to design success for yourself

Business ownership can be joyful, sustainable and aligned.



What I believe

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"If I'm awake, I'm probably aggressively helping someone."


 - EB

"Erika is a charismatic visionary who’s about to change your life with one post-it note and a pep talk."

VALERIE GARCIA

What the Audience is Saying...

“Erika’s story resonated with me a lot. In some ways, I'm my own worst boss and there are things that I want to do to unwind that, and create a business I love. Thank you for your inspo!!!"

KRISTIN M, GRADIENT ACCOUNTING

What the Audience is Saying...